My Work
Candy rebrand
The Challenge:
To rebrand Ring Pop for adults while still maintaining its essence, a fun treat, but for adults this time.
The Approach:
The approach was to use nostalgia as the main way to attract millennial women into reliving their childhood memories of the candy.
The Outcome:
A series of three poster ads that show Polaroid pictures of life’s great moments, while subtly showing adult life in the background or the set of the poster
ImC for Pop CoLab
The Challenge:
Pop CoLab’s core purpose of using the power of play to spark creativity is a relatively new concept in the corporate world. The main goal for this Integrated Marketing Campaign (IMC) is to market Pop CoLab as more than your regular corporate team-building activity.
The Approach:
The IMC consists of three strategies that would give Pop CoLab paid, earned, shared, and owned media.
The Strategies are:
Radio/Podcast ad Series: paid media
Social ads + landing page: paid media
Event/activation: owned, earned, and shared
Radio/Podcast ad series:
The Outcome:
To develop an IMC that would help explain what Pop CoLab is about. This approach will establish Pop CoLab as more than a corporate team-building activity.
Ad Series
The Challenge:
The challenge was to promote the Canadian Museum for Human Rights. Highlighting its main message of human rights and the history behind it all.
The Approach:
A series of three static ads that fit different platforms. Using elements such as a square background dividing the parts of the prints and an ampersand, to highlight the division and, more importantly, the connectivity of the human experience.
The Outcome:
The big idea was to show that being divisive and having an “absolute” mindset aren’t benefiting us moving forward as a society. I used this theme of black and white to show that there is more to history than what we see online, hear from our friends, or what was taught and wasn’t taught in history classes.