Pop Colab IMC
This is an Integrated Marketing Campaign for Pop CoLab.
The main goal for this Integrated Marketing Campaign (IMC) is to market Pop CoLab as more than your regular corporate team-building activity.
Spotify ad #1
The Challenge
Pop CoLab’s core purpose of using the power of play to spark creativity is a relatively new concept in the corporate world.
Spotify ad #2
The Approach
To develop an IMC that would help explain what Pop CoLab is about. This approach will establish Pop CoLab as more than a corporate team-building activity.
The Outcome
The IMC consists of three strategies that would give Pop CoLab paid, earned, shared, and owned media.
The Strategies are:
Radio/Podcast ad Series: paid media
Social ads + landing page: paid media
Event/activation: owned, earned, and shared