Candy Rebrand
This is a series of social media posters rebranding Ring Pop for an older audience.
The challenge
To rebrand Ring Pop for adults while still maintaining its essence, a fun treat, but for adults this time.
The approach
The approach was to use nostalgia as the main way to attract millennial women into reliving their childhood memories of the candy.
The outcome
A series of three poster ads that show Polaroid pictures of life’s great moments, while subtly showing adult life in the background or the set of the poster. As well as a rebranded packaging.