Canadian Museum for Human Rights (AD Series)
This is a series of multi-platform ads promoting the Canadian Museum for Human Rights.
The Challenge
The challenge was to promote the Canadian Museum for Human Rights. Highlighting its main message of human rights and the history behind it all.
The Outcome
A series of three static ads that fit different platforms. Using elements such as a square background dividing the parts of the prints and an ampersand, to highlight the division and, more importantly, the connectivity of the human experience.
The approach
The big idea was to show that being divisive and having an “absolute” mindset aren’t benefiting us moving forward as a society.
I used this theme of black and white to show that there is more to history than what we see online, hear from our friends, or what was taught and wasn’t taught in history classes.
